Custom software for small business

The system your business runs on should belong to your business.

We build the app your company actually needs. Quoting, scheduling, job tracking, invoicing, the daily paperwork, all in one place and built around how you already work. You own it, and we stick around to keep it running.

Book a free discovery call See what we build

30 minutes on Google Meet. No commitment, and we reply within a few hours.

MILLER PLUMBING · OPS
Water heater, 41st Ave · crew BScheduled
Quote #214, Hendricks · sent TueFollow up
Invoice #1187 · $1,450Paid
Timesheets, week 27 · 4 crewsReady

yours

115+businesses we’ve built for
Hourshow fast we reply, not days
Phasespriced step by step, approved before each build

The short version

Small businesses used to own their software. Then renting took over.

For twenty years the deal has been the same: a subscription for every job, and none of it fits quite right. AI just changed the economics of building custom, which means the old option is affordable again: one system shaped to your business, at a small fraction of what it once cost. We wrote the whole 75-year story here.

What we build

One system instead of fifteen logins.

Every build starts from the job you need done, never from a template.

The flagship

Complete business systems

Intake to invoice in one app: customers, jobs, crews, forms, follow-ups, and the reporting that tells you which work makes money. Built for trades, clinics, and service companies that outgrew the spreadsheet.

The wedge

Google Workspace automation

Start where your data already lives. Sheets, Gmail, Drive, and Calendar wired together so the busywork does itself.

Connections

Integrations

Your tools talking to each other: QuickBooks, Stripe, calendars, phone systems, whatever you already run.

Visibility

Dashboards and reporting

The numbers you actually run the business by, current and in one screen instead of five exports.

Front doors

Web and mobile apps

Customer portals, field apps for the crew, booking pages. Tools your team and your customers open every day.

How it works

Built in phases, and a straight answer first.

1

A 30-minute call

You describe how the work flows today. We tell you honestly whether custom software is worth it for you. Sometimes the answer is “keep the spreadsheet,” and we’ll say so.

2

A plan, priced in phases

You get a plain-language plan of your dream system, split into phases with a price on each one. You approve a phase before we build it, and you see working software early.

3

We build. You own it.

The code, the data, the accounts: yours. No per-seat fees, no rent that outlives the reason you started paying it.

After launch, we stay on call

Upkeep runs on a simple hourly contract: updates, fixes, and a person who answers when something changes in your business. Your system keeps up as you grow.

Case studies

Real work, for real businesses.

From the automation projects that built this company: real clients, real numbers, written up start to finish. Full business-system write-ups will land here as we ship them.

All case studies →

60 seconds at a time

The reels people watch most.

Business systems, explained in under a minute.

In 1949, payroll arrived by van. Why is it called a dashboard? A whole profession used to build small businesses their own software. In 1994, your plumber might have had his own app.
Subscribe on YouTube More shorts →

From the blog

The latest writing.

Add up the system you already run

A spreadsheet in the middle, a ring of subscriptions around it, and a person carrying numbers between them: that’s…

Custom software comes in sizes

Most people picture custom software in one size: big. My order book disagrees. A tour of the build shelf: what the small…

All posts →

Products

Tools we built and run ourselves.

GeoUP

Local SEO for service businesses: your crew takes a photo on the job, and your business gets found in local and AI search.

See GeoUP →

RideCue

Cue up rides with your crew: everyone paints their weekly availability, RideCue finds the overlap. Ride plans, photo albums, weather, and Strava built in.

See RideCue →

Buggernauts

Real bugs, real battles: photograph a living bug in the wild and it becomes your battle partner. A creature collector built on real entomology, now in closed beta.

Request a beta invite →

The Operator’s Brief

One useful idea for running your business, once a month. Written by a person, read in three minutes, no pitch parade.