
Own the system your business runs on.
We build custom software around the way your business already works: your quotes, schedule, jobs and invoices in one app that belongs to you. 115 businesses since 2020, most of them trades and service companies.
Right now, the business runs on all of this.
We build the one system that runs all of it.
What we build
Business systems
One app for the whole operation, from the first call to the paid invoice.
More on business systemsGoogle Workspace automation
Your Sheets, Gmail, Drive and Calendar doing the busywork.
More on Google Workspace automationIntegrations
QuickBooks, Stripe, your phone system and the rest, passing data to each other.
More on integrationsDashboards and reporting
The numbers you run the business by, on one screen.
More on dashboards and reportingWeb and mobile apps
Customer portals, field apps for the crew, booking pages.
More on web and mobile appsWe connect the software you already use
Field service
Books, payments and fleet
Construction and roofing
Lawn, pest and cleaning
Leads, sales and reviews
Before and after (from real clients)
“…they remain available to correct and update their work long after the initial project is complete.”
Adrienne, wedding planner★★★★★
info sheet and timeline, per wedding
4.5 hrs saved on every wedding
“…made integrations streamlined and simple. Prior to that, we had to micromanage the integrations”
Eric, medical courier★★★★★
order management, every day
1 hr 45 min saved every day
“They really listened to how our company operates and built the CRM around our workflow.”
Damon, fence and deck contractor★★★★★
software it replaced: Jobber, Monday and QuickBooks
No more $1,050 a month in software
“…he consistently takes my ideas and runs with it.”
The owner, multi-store footwear retailer★★★★★
reconciling inter-store AR, every week
5 hrs saved every week
“The app has significantly streamlined our processes, reduced manual work, and improved our overall time efficiency.”
Daryl, 3D rendering firm★★★★★
each estimate, 30 bids a month
20 min saved on every estimate
“Very easy to communicate with and especially solution oriented.”
Victor, real-estate brokerage★★★★★
matching buyers to properties, every day
2 to 3 hrs saved every day
How it works
Run an idea by us
A free 30-minute call on Google Meet, so we can get the details of how your work runs today.
Pick a timeA plan, priced in phases
Each phase has its own price, and nothing gets built until you approve it.
You own what we build
You see working software early. The code, the data and the accounts are yours.
After launch
Upkeep is billed hourly: updates, fixes, and changes as the business grows.
Who builds it

“Dan has been great to work with. He’s come up with tech solutions to all our bottlenecks I bring to him”Paul, real-estate marketing, about Dan

“She is a phenomenal dev on the team, very happy with her work (and so are our clients).”Eric, medical courier, about Sara

“Sean was professional, responsive, and attentive to our requirements throughout the development process.”Daryl, 3D rendering firm, about Sean

“…amazing to work with.”Mark, counseling practice, about Spencer
Recent reels
Why your seatbelt locks when you yank it
Why the gas pump clicks off when the tank is full
Why a 2×4 measures 1-1/2 by 3-1/2
The stories behind these reels are a book now. Made for the Job: 16 everyday tools and the people who made them. See the book Run an idea by a real person
Bring the spreadsheet, the whiteboard photo, or the process that keeps breaking. We’ll talk it through and sketch what would fix it. Sometimes that’s a full app. Sometimes it’s a custom automation workflow on the tools you already use, no overhaul needed. If the right answer is to keep the spreadsheet, we’ll say so. It’s free, 30 minutes on Google Meet.
Got it. You’ll get an email back.

